Social Media and Marketing Strategies
We live in a digital age of online brands and a constantly available presence on the web, thanks to social media. Digital marketing has nearly revolutionized how customers approach their preferred brands, and considering this, businesses would be wise to approach their online accounts with a social marketing strategy.
With proper technique and engagement, social media can grow your business in exponential ways. Conversely, without a solid plan, your social media marketing can quite possibly give your business an antiquated or distracted presence online. Considering that 30% of Millennials report they engage with a brand on social media each month, social media and marketing strategies are important for tapping into this reserve of potential for your business. Even more convincingly, 60% of baby boomers scan their social media brands for promotions. With the knowledge that 63% of consumers who find an established social media presence are highly likely to become customers of that brand, it appears obvious that there is a need for developed marketing strategies.
What is Social Media Strategy?
It may be easy to say you need a strategy, but what does a social media marketing plan entail? To start, social marketing examples often involve a set of goals. For these goals, you’ll want to consider your target audience, the state of your current online presence, and a reasonable estimation of where you see yourself in a month, half a year, a full year, and so on.
You’ll want to consider increasing your brand awareness, raising your sales quality and quantity, improving your return-on-investment, and overall, building a strong following. However, to reach these goals, you’ll need to put in the effort and time. Your work on social media can either become a flourishing network or a drain on your energy, and the sole difference between these two outcomes is the presence of a strategy.
It’s perfectly fine if you are still rather confused, wondering even more specifically, “What is social media strategy?” Stick with us–we are just getting started.
Why is a Marketing Strategy Essential?
Other than the marked improvement in efficiency brought by a marketing plan, the difference in positive results can be staggering. One of the greatest features of a social marketing strategy is the fact that it sets realistic and measurable objectives. When the results are reachable, you will be far more motivated to put the work in. Similarly, when you hit your milestones, it will be a real result you can celebrate! A social media marketing plan will help increase your brand awareness, improve your account’s exposure for generating traffic and sales, help with your online search ranking, grow your customer base or clientele, and, by far, cut down on traditional marketing expenses.
How to Create a Marketing Strategy
Merely existing on social media with the occasional post simply doesn’t work for marketing your business in this age. In 2018, nearly everyone finds themselves checking online for their preferred businesses, and the most involved and innovative social media pages are the ones that leave a lasting impression. You not only need to create social media and marketing strategies, but you need to take the time to thoughtfully develop your plan.
Outline practical, reachable goals.
Perhaps if you are completely new to social media and marketing strategies, begin with only five goals. Our suggestion would also be to ensure these goals are specifically measurable. This will help you reach a distinct number rather than an estimation.
Evaluate your current social media status.
Take a look at which networks your brand is on, which social pages are active, whether your profiles are complete, and whether your brand is on the sites most commonly used by your target audience.
Identify your customer or client demographics.
With a solid demographic in mind, you can more easily target which network is most likely to yield the best results for your brand.
Focus on the essential metrics.
Analytics such as follower count and likes can be helpful, but they don’t truly show the big picture. What about customer engagement, shares, click-through links, and reach? Evaluate which of your metrics are the most important and find a tool to track these numbers.
Research your competition.
No matter how niche your brand may seem, you will likely have some competition, and you’d do well to research their pages. You can easily find your competition through simple keyword searches, either in Google or even hashtags on social networks. Investigate the style of content, the posting frequency, and the engagement that may be making your competitors successful (or not). Of course, we are not recommending for you to steal their successful ideas, rather, you can learn from their techniques when you view them as social marketing examples.
Curate your content.
Before you can begin posting, you’ll need to decide what type of content your brand should post. You’ll want to plan a theme and create content that goes along with your brand’s identity. Be sure to balance your content with around 90% valuable information to 10% promotional posts.
Engage with your followers.
Social media is all about networking, so take care to interact with your audience. Prioritize social customer service, and respond as necessary to client needs.